B2B Travel Online Marketplace

TravClan is a mobile application that serves as a marketplace connecting travel agents with suppliers. It enables travel agents to purchase deals directly from suppliers, ensuring secure payments and access to a variety of competitive offers. Positioned as a leading B2B travel solution, TravClan enhances the operational efficiency of travel agents by providing a reliable and streamlined platform for sourcing travel deals.

Duration

Jan-March, 2020

Client

TravClan

Primary Skills

User Experience

Product Strategy

Prototyping

Overview

TravClan is a B2B mobile application designed to revolutionize the travel planning process for travel agents. The platform addresses the challenges faced by agents, such as fragmented supplier connections, inefficient communication, and outdated booking methods, by providing a comprehensive marketplace that connects travel agents with a wide network of suppliers.

Goals

Address the inefficiencies in traditional travel planning for agents, such as time-consuming research and coordination with multiple suppliers.

Simplify the booking (Hotels and Flights) and payment processes for travel agents.

Ensure reliable and efficient connections between travel agents and suppliers.

Enhance the overall service delivery and customer experience provided by travel agents.

Role

I led the design of TravClan, focusing on creating an intuitive and user-friendly interface tailored to travel agents. I was responsible for user research, wireframes, prototypes, and usability testing, ensuring the app met both user needs and business goals.

Design Process

As the Product Designer for the buying section of Cars24 in India, I designed the module that enables users to compare car options on a single screen. I led the design process, from user research to prototypes, ensuring a seamless and intuitive experience that enhances decision-making for buyers.

Research

I began by conducting detailed user research, including interviews and surveys with travel agents, to gain insights into their daily challenges, preferences, and needs. Additionally, I performed a competitive analysis to understand the market landscape and identify opportunities for differentiation.

Research

I began by conducting detailed user research, including interviews and surveys with travel agents, to gain insights into their daily challenges, preferences, and needs. Additionally, I performed a competitive analysis to understand the market landscape and identify opportunities for differentiation.

Ideation

Based on the research findings, I brainstormed potential solutions and created initial wireframes to map out the user journey and key interactions. The focus was on simplifying complex workflows and ensuring that the design addressed the core pain points identified, such as managing multiple suppliers and streamlining bookings.

Ideation

Based on the research findings, I brainstormed potential solutions and created initial wireframes to map out the user journey and key interactions. The focus was on simplifying complex workflows and ensuring that the design addressed the core pain points identified, such as managing multiple suppliers and streamlining bookings.

Design

I developed high-fidelity prototypes and detailed UI designs that prioritized usability and a visually appealing interface. The designs incorporated personalized elements to enhance the overall experience, making it easier for agents to navigate the platform and access the services they need quickly.

Design

I developed high-fidelity prototypes and detailed UI designs that prioritized usability and a visually appealing interface. The designs incorporated personalized elements to enhance the overall experience, making it easier for agents to navigate the platform and access the services they need quickly.

Testing

Usability testing was conducted with actual users to validate design choices and gather feedback. This iterative process allowed me to refine the designs, address any usability issues, and ensure that the final product met user expectations and provided a smooth, efficient experience.

Testing

Usability testing was conducted with actual users to validate design choices and gather feedback. This iterative process allowed me to refine the designs, address any usability issues, and ensure that the final product met user expectations and provided a smooth, efficient experience.

Implementation

I collaborated closely with developers throughout the implementation phase, providing detailed design specifications and ongoing support to ensure that the product was built accurately and maintained design integrity. Regular reviews and adjustments were made to keep the project aligned with the initial vision and user needs.

Implementation

I collaborated closely with developers throughout the implementation phase, providing detailed design specifications and ongoing support to ensure that the product was built accurately and maintained design integrity. Regular reviews and adjustments were made to keep the project aligned with the initial vision and user needs.

B2B Travel Online Marketplace

Overview

Goals

Simplify the booking (Hotels and Flights) and payment processes for travel agents.

Ensure reliable and efficient connections between travel agents and suppliers.

Enhance the overall service delivery and customer experience provided by travel agents.

Role

Design Process

Research

Research

Ideation

Ideation

Design

Design

Testing

Usability testing was conducted with actual users to validate design choices and gather feedback. This iterative process allowed me to refine the designs, address any usability issues, and ensure that the final product met user expectations and provided a smooth, efficient experience.

Testing

Usability testing was conducted with actual users to validate design choices and gather feedback. This iterative process allowed me to refine the designs, address any usability issues, and ensure that the final product met user expectations and provided a smooth, efficient experience.

Implementation

Implementation

Screens