Hi, I'm Shelley, a

who turns messy ideas to intuitive products, design experiences and systems built to grow.

Available for work

The Work I'm Proud Of

AI Driven CMS

An internal CMS that turns a corporate's industry and org structure into a living skills taxonomy — and automatically generates the courses and assessments needed to close every skill gap.

Product Strategy

Information Architecture

Cross-functional Collaboration

AI Driven CMS

An internal CMS that turns a corporate's industry and org structure into a living skills taxonomy — and automatically generates the courses and assessments needed to close every skill gap.

Product Strategy

Information Architecture

Cross-functional Collaboration

Buy Now

That half-second of "wait, where am I" is where a lot of e-commerce revenue quietly dies. That was the moment I went after in the Buy Now journey for HealthKart

Conversion Optimization

Checkout Experience

User Experience

Buy Now

That half-second of "wait, where am I" is where a lot of e-commerce revenue quietly dies. That was the moment I went after in the Buy Now journey for HealthKart

Conversion Optimization

Checkout Experience

User Experience

Buyer Discovery

Redesigned the buyer discovery experience to help users find the right car with less effort. Simplified navigation, improved comparison flows, and reduced decision fatigue through a more intuitive product journey.

Product Strategy

Visual Design

User Experience

Buyer Discovery

Product Strategy

Visual Design

User Experience

B2B Travel

Led the design of complex B2B workflows for a travel-tech platform, transforming fragmented processes into a cohesive user experience. Focused on scalability, usability, and business impact across the product.

User Experience

Product Strategy

Prototyping

B2B Travel

User Experience

Product Strategy

Prototyping

My Design Superpowers

Scale

Product Evolution

Cross-Team Collaboration

Design Operations

Build

0→1 Products

Design Systems

Scalable Workflows

Interactive Prototypes

User Flows

Think

Product Strategy

UX Architecture

Problem Framing

Systems Thinking

Scale

Product Evolution

Cross-Team Collaboration

Design Operations

Build

0→1 Products

Design Systems

Scalable Workflows

Interactive Prototypes

User Flows

Think

Product Strategy

UX Architecture

Problem Framing

Systems Thinking

Brands I've Worked With

Love great design or good coffee? Let’s chat about your product's next release!

Connect Now!

Outside the Figma

A peek into my world. ⭐⭐⭐

The Gossip Section 😄

Shelley is great to work with! She has a strong eye for detail and a solid understanding of user needs, which shows in their designs. They're communicative, open to feedback, and always deliver on time. A reliable designer who consistently brings fresh ideas to the table.

Subham Dey

Founder | CabEasy

Subham Dey

Arth Nangia

Nikhil Vij

Arpit Aggarwal

Subham Dey

Founder | CabEasy

Subham Dey

Arth Nangia

Nikhil Vij

Arpit Aggarwal

Curious? Here's the Tea. ☕

What's your experience with Design Systems?

Design systems are one of my core strengths. I've built scalable component libraries, tokenized systems, and multi-brand foundations that helped teams design and develop faster while maintaining consistency across multiple products.

What kind of products have you worked on?

How do you use AI in your design workflow?

Have you built products from scratch or worked on existing ones?

What makes you different as a Product Designer?

Hi, I'm Shelley, a

who turns messy ideas to intuitive products, design experiences and systems built to grow.

The Work I'm Proud Of

My Design Superpowers

Outside the Figma

The Gossip Section 😄

Curious? Here's the Tea. ☕

Let’s Turn Your “What Ifs” Into “Let’s Dos”!