Buy and sell used cars
Cars24 is a cutting-edge mobile application designed to transform the used car buying and selling experience. With its innovative features and personalized approach, Cars24 strives to be the leading platform for used car buyers and sellers globally, offering a seamless, efficient, and user-friendly solution for all their needs.
Duration
Aug-Nov, 2021
Client
Cars24
Primary Skills
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Product Strategy
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Visual Design
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User Experience
Role
As the Product Designer for the buying section of Cars24 in India, I designed the module that enables users to compare car options on a single screen. I led the design process, from user research to prototypes, ensuring a seamless and intuitive experience that enhances decision-making for buyers.
Problem Statement
Buyers often face challenges in making informed decisions when purchasing used cars due to the fragmented presentation of options across multiple screens or sources. This disjointed experience makes it difficult for users to compare key details such as price, features, and condition, leading to potential confusion and missed opportunities. There is a need for a unified module that consolidates car options on a single screen, providing clear, side-by-side comparisons to empower buyers to make better, more confident purchasing decisions
Goals
Address the inefficiencies in traditional travel planning for agents, such as time-consuming research and coordination with multiple suppliers.
01
To identify the challenges buyers face when comparing used car options across multiple screens or sources.
02
To highlight the need for a streamlined solution that consolidates car options on a single screen for easy comparison.
03
To emphasize the importance of improving the decision-making process for buyers by presenting clear, side-by-side comparisons of key details.
04
To establish the foundation for designing a user-friendly module that enhances the overall car buying experience on the platform.
User Flow
As the Product Designer for the buying section of Cars24 in India, I designed the module that enables users to compare car options on a single screen. I led the design process, from user research to prototypes, ensuring a seamless and intuitive experience that enhances decision-making for buyers.
Focus Area
Research Methodology
01
User testing on usertesting.com
02
Live Moderated interviews with user
03
Ran 3 separate test with 3 different participant groups for different entry points
Observation Summary
Most Users were able to comprehend correctly what Compare feature will do.
Listing Page: Users considered it to be used like a filter because of the placement.
Product Page: Users found it difficult to locate the Compare feature because it was quite below in the flow.
User found it difficult to scan through the information and actually make a quick decision.
Users were not able to relate the information with the car feature or part; feeling disoriented.
Most users treated Wishlist and Compare separately and preferred compare over Wishlist.
Insights
Users think compare like a filters and can be used once we search for some car, because it is placed below the search field
Users without the right intent might not this feature correctly and they might ending up comparing cars- whose output will not make any sense to the user
User after probing once, they were able to locate the compare button and comprehend what it might mean
Users before adding cars to Wishlist- wanted to checkout the product detail - there they wanted to see the overview details of the car
Users apply their mental sense to do one level of filtering - (for e.g. - range rover and baleno - similar pricing)
Users liked the freedom of comparing any car with anything.
Screens
